Building ventures through structured finance education
We help founders figure out the messy parts between idea and execution. Think financial planning that doesn't make your eyes glaze over, business models that survive first contact with reality, and honest conversations about what comes next.
Explore Our Program
Most founders hate spreadsheets. We get it. Our approach strips away the jargon and teaches you how to build projections that investors actually read. You'll learn cash flow planning, runway calculations, and how to spot problems before they become disasters.
Talking to customers is terrifying. But guessing what they want is worse. We walk you through proper validation techniques that save you from building things nobody needs. Real interviews, actual data, no made-up personas.
How you set things up at the start matters more than you think. We cover company structures, founder agreements, equity splits, and all those uncomfortable conversations you've been avoiding. Better to sort it out now than during a crisis.
We spend the first few weeks mapping out where you are right now. Not where you wish you were or where your pitch deck says you are. What's working, what's broken, and what keeps you up at night. This honesty saves months of wasted effort.
Then we dig into the fundamentals. Financial planning, business structure, market positioning. The stuff that feels boring until you need it desperately. Our autumn 2025 cohort runs eight weeks with weekly workshops and between-session work you'll actually use.
Building a venture is messy. Plans change. Markets shift. Competitors appear. We stay available as you navigate the chaos. Some founders check in monthly, others need weekly calls. The goal is momentum, not perfection.
I'm Jasper Thornfield. I've built three companies, sold one, shut down another, and still run the third. The failures taught me more than the wins ever could.
Most venture advice comes from people who got lucky once and now tour the conference circuit. I wanted to create something different – practical support from someone who's still in the trenches, who remembers what it's like to miss payroll or watch a competitor eat your lunch.
We launched in 2023 with twelve founders. Now we work with ventures across Australia, helping them avoid the mistakes I made and build something that lasts. Not every company survives, but every founder walks away knowing more than when they started.
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